Creating your brand advocates.

We innovate to ensure sustainable communication solutions.

Brand advocates are at the highest level of loyalty to your brand. Brand advocates are the ones who will promote and defend your image. The challenge is how to reach them. The challenge that we greatly enjoy. Brand musketeers are affected by holistic marketing strategies, meaning not just direct advertising and PR, but also bespoke partnerships, social responsibility and most importantly word of mouth. Your brand advocates might be your clients, your golf buddies, someone that handed in your groceries yesterday, or simply your employees. How to identify and target them? Well, that’s the secret well never tell on our website.

How do we see your advertising budget?

In 1898, the American advertising and sales pioneer, E. St. Elmo Lewis developed a practical sales tool that we still call the marketing funnel. This happened more than a century ago. This is 10 years after Vincent van Gogh painted ‘The Starry Night’ and 5 prior the first airplane took off. Surprisingly the marketing funnel is still a valid illustration of audience relationships to your brand. At the same time, it is a conspiracy at play that the more advertising budget you poor in the more return you get.

We do not take pre-purchase and post-purchase stages for granted. We challenge the traditional model by taking a holistic approach to your overall communications strategy and brand essence.

We focus on your brand advocates and how to attract them, then we estimate the magnitude of actions needed at every stage and provide budget recommendations.